d-Con Mouse Party

There are plenty of ways to kill mice - but only one that they find completely irresistible: d-Con.

In addition to a whole bunch of hilarious comments, posts, and tweets about our spot, when it ran on Saturday Night Live, viewers found it so funny, some even mistook it for one of SNL’s own parody commercials.

We used additional footage to create pre-roll OLVs to run on YouTube

For the holidays, we created a special treat for any uninvited mice you might find at your holiday gatherings.

Overall, the campaign was a huge success for d-Con, resulting in increased sales, and cementing their position as the category leader.